IT'S ANOTHER FORGOTTEN HITS EXCLUSIVE!!!
Our 
buddy David Salidor put together this quick little Q & A with celebrity 
author Mark Bego, who has brand new biographies out about Whitney Houston and Aretha Franklin.  (Bego 
is known as "the biographer of the stars" ... his Aretha Franklin book is his 
59th!!!  Mark also helped out with the Freddy Cannon bio "Where The Action Is", 
which we've devoted quite a bit of space to lately.)
 Author Mark Bego
Here's 
a little background information on his latest efforts ...
DAVID SALIDOR:  You currently have 
“Whitney Houston: The Spectacular Rise and Tragic Fall of the Woman Whose Voice 
Inspired a Generation," out.  How did you 
manage to get that book published before anyone else?
MARK BEGO:  I had written the 
very first book on Houston in 1986 called Whitney!  And in 2009, I wrote a book called Whitney Houston: Die Biografie that came 
out in the German language, which was published right before her disastrous 
European tour of 2010.  The minute that I 
heard about Whitney’s death, I began work on writing a new beginning and ending 
on it.  This is not a book I instantly 
wrote.  It is actually one I have been 
working on for years.
DS:  So, your book on Whitney 
Houston is coming out in more than just the American 
version?
MB:  Skyhorse Publishing has 
printed and distributed it in the U.S. and Canada in the English language.  Plexus in London has it for England, Ireland, Scotland, Wales, Australia, and New 
Zealand.  
Hannibal Books has it for Germany, Austria, and Switzerland.  Les Editeurs RĂ©unis is publishing it in French for French-speaking 
Canada.  And Beijing Normal University Press is 
publishing it in China.  In addition, it is being recorded in the 
German language for a special books-on-CD version.
DS:  How would you classify Whitney’s life 
story?
MB:  I refer to it as “a great American 
tragedy.”  Circa 1992, Whitney Houston 
was the embodiment of an international superstar.  She had recorded three multi-platinum albums 
that made her one of the most highly-revered and sought-after singers on the 
planet.  Her beauty and her grace became 
legendary.  Unfortunately, her undoing, 
her drug use, the loss of her voice, and her tragic demise has made this “a 
great world tragedy.”
DS: How big a part did Bobby Brown play in 
Whitney’s downfall?
MB:  If you were to talk to Whitney’s 
mother, Cissy Houston, I am certain that she would tell you:  “Whitney would be here today if it had not 
been for Bobby Brown.”  What I classify 
him as, is “an enabler.”  If she was 
looking for a “bad boy” to party with, and a person who would come along for the 
ride while she destroyed her life, he was the man.  However, Bobby Brown did not make her do 
drugs.  He did not make her destroy her 
life.  He merely helped and encouraged 
her to do so.
DS:  How do you think Whitney Houston will 
be remembered?
MB:  In the book I make a strong parallel 
between Billie Holiday and Whitney Houston.   
When you think of Billie, you think of her in a smoky jazz club with a 
gardenia in her hair, and then you recall her tragic end due to drug abuse at 
the age of 44.  In time we will think of 
Whitney as that lovely girl in the film The Bodyguard, and they we will recall 
her downfall and her death at 48 as a secondary thought.
DS:  You also have a new book in the 
stores about Aretha Franklin, tell us about that.
MB:  Originally I wrote the book Aretha Franklin: The 
Queen of Soul in 1989.  It was also 
the first full biography about her to have been published.  It was expanded in 2001, and reprinted.  When Aretha became so deathly ill in 2009, I 
knew that it was time to really do a full expansion of the book and to bring it 
out again now, in time for her 70th birthday:  March 25, 2012.
DS:  Aretha’s own 2001 “autobiography” was 
not well-received, while “Library Journal” has already heralded your 2012 book 
for Skyhorse Publishing as being “definitive.” What does Ms. Franklin think of 
you and your book?
MB:  I know from several sources that 
Aretha refers to me as “that awful Mark Bego.”  
She dislikes me because I tell the truth about her.  I tell the truth about her greatness, her 
talent and her masterful voice.  I also 
tell the truth about her lack of fashion sense, the truth about her recent 
weight loss, the truth about the husband who abused her, and the children she 
had when she was only 14 and 16 years of age.  
I tell the whole story.
DS:  Have you ever interviewed Aretha 
Franklin in person?
MB:  I interviewed her in person, and I 
spent an entire afternoon with her one-on-one in her house in Bloomfield Hills, 
Michigan.  The interview was done for 
Westwood One Radio, and it also came with an entire list of what I was not 
allowed to ask her.  I was forbidden to 
ask her about her sons, the murder of her father, the ex-husband who supposedly 
abused her, her weight and her personal life in general.  However, I am so easy to talk to, I got more 
details than anyone else had gotten her to reveal.  Towards the end of our interview she was also 
supervising the frying of some chicken in her kitchen.  As soon as the chicken was cooked, she 
announced, “Chicken is done, interview is over!” and then showed me to the door 
without offering me so much as chicken wing.
DS:  How did you fill in all of the 
fascinating details about the story about Aretha?
MB:  I sought out and interviewed the most 
important people in her life and her career.  
I witnessed her father preaching in his church in downtown Detroit and found out all 
sorts of things about him, like the 13-year-old girl he got pregnant.  I personally interviewed Clyde Otis who 
recorded her at Columbia Records, and he told me some wild tales.  I interviewed 
Jerry Wexler, who producer her records at Atlantic.  I 
interviewed Clive Davis, who brilliantly brought her career back in the 
1980s.  And I tracked down and 
interviewed her ex-husband, Ted White. 
DS:  You just recently wrote a book with 
Freddy Cannon called “Where the Action Is!” which has an Introduction by Dick 
Clark.  How did that come 
about?
MB:  It was Tom Cuddy who 
proposed that project to me.  I met 
Freddy and his lovely wife, Jeanette, and it seemed to be the perfect 
opportunity for me to work on his autobiography with him.  I was a big fan of the Dick Clark 1960's TV 
show Where the Action Is!, and Freddy 
sang the theme song for that show.  He is 
a talented rock & roll original, and he still loves performing. 
DS:  You did a book with Micky Dolenz 
called “I’m a Believer.”  Where you 
stunned by Davy Jones’ death, and what did The Monkees mean to 
you?
MB:  I was just crushed to hear of Davy’s 
passing.  I met him in the 1990's when I 
was on a cruise ship with Mary Wilson of The Supremes, and Davy was the nicest 
guy.  I originally wrote “I’m a Believer” 
with Micky in 1992.  My interviewing him 
came very really naturally for me, because I was a total Monkees fan when I was 
growing up.  The Monkees and More of The Monkees were amongst my 
first 10 albums as a teenager, and I nearly wore them out I played them so 
much.
DS:  You wrote a book in 2009 called 
“Elton John: The Bitch is Back.”  There must have been a lot to talk about in 
that.
MB:  With someone as musically prolific as 
Elton, my original manuscript was nearly 700 pages long.  When you factor in his drug addiction, his 
rehabilitation, and his devotion to raising money for AIDS research, it made for 
quite a long and fascinating story.  My 
American publisher freaked out when they saw how extensive it was. Only my German publisher published the whole 
thing.
DS:  You were the first person to write a 
book about Madonna, back in 1985, and you reprised her story in your book 
“Madonna:  Blonde Ambition.”  How did you get into the middle of 
that?
MB:  When I first met her I was the 
Editor-In-Chief of Modern Screen 
magazine, and I received a phone call from her publicist, asking me if I wanted 
to interview her.  I knew of her from her 
disco hits like “Holiday.”  When I found out that she was from my 
hometown of Pontiac, 
Michigan, I really knew that I 
wanted to meet her.  This was before she 
had even released “Like a Virgin,” and I knew from the moment we met, that she 
was destined to be a huge star.  I was 
also on the set of her first hit movie, Desperately Seeking 
Susan.
DS:  You also did the first 
book about the rock group Three Dog Night, which you wrote with that band’s 
keyboard player, Jimmy Greenspoon.  How 
did that come about?
MB:  I am thrilled to report that Jimmy 
sought me out originally, and I had a wonderful time working with him on our 
book One is the Loneliest 
Number. The first 10 albums that I 
bought as a teenager included:  The 
Supremes, Martha & The Vandellas, The Monkees, Sonny & Cher, and Three 
Dog Night.  At the time I could never 
have dreamed that I would one day write books on, with, or about all of 
them!
DS:  Several of your books started out as 
small paperbacks in the 1980's, and you later expanded them into hard covers in 
the 2000's, including your book “Cher:  If You Believe.”  How did that come 
about?
MB:  Several of my favorite performers 
whom I wrote books about back in the ’80s have had careers that have just grown 
and expanded since that time.  Who could 
have predicted that Cher, Bette Midler, Whitney 
Houston, and Madonna would not only still be recording, but still be considered 
active superstars in the new Millennium?  
Now that Cher and Madonna are going back 
on tour this year, perhaps it’s time for the third version of those books, 
too!
DS:  You have had quite the career in this 
business.  Your first book was “The Captain & Tennille” in 1977, and your 
latest book, on Aretha Franklin is your 59th.  When are you going to write your own 
book?
MB:  Actually I wrote a memoir in 2010 
that I call Paperback Writer.  If anyone wants to read about my crazy 
adventures in the music business, it is all there, — a paperback!  Some of my most favorite chapters in that 
book are about my adventures with my dear Supreme friend Mary Wilson.  The title of memoir is a perfect one, because 
I am the Paperback Writer!
Thanks, David, for sharing your conversation with Mark Bego 
with our readers.  All of these books are available through Amazon.com ... here 
are some of the key links:
Whitney Houston - http://www.amazon.com/Whitney-Houston-Spectacular-Inspired-Generation/dp/1620872544/ref=sr_1_4?s=books&ie=UTF8&qid=1331500003&sr=1-4
Aretha Franklin - http://www.amazon.com/Aretha-Franklin-The-Queen-Soul/dp/1616085819/ref=sr_1_3?s=books&ie=UTF8&qid=1331500055&sr=1-3
Freddy Cannon - http://www.amazon.com/Where-Action-Is-Freddy-Cannon/dp/1462639739/ref=sr_1_1?s=books&ie=UTF8&qid=1331500079&sr=1-1



